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Media Mention

Why Your Personal Brand Is Worth More Than You Think (and How to Protect It)

Inc.

Portrait of Alexa Steinberg

Alexa Steinberg, Counsel in Greenberg Glusker's Corporate Group, was featured in Inc., where she discussed how creators and founders can protect and maximize the value of their personal brands.

Excerpts: 

"Clean up those rules before you let somebody in, because if you're cleaning them up while you're letting somebody in, that's an open door to that investor to give their opinion on your rules."

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