Alexa Steinberg is a corporate and M&A attorney who advises middle-market branded consumer companies and their founders on acquisitions, sales, and growth transactions.
Acting as outside general counsel, Alexa supports founders on entity formation and structuring, governance and equity matters, and the corporate framework that positions their business to raise, restructure or exit.
Alexa leads clients from early-stage deal strategy and LOI through due diligence, definitive documentation, and closing, negotiating key economics and risk allocation. She works closely with management teams and deal professionals to keep momentum, triage issues early, and move efficiently to signing on a business-driven timetable. Addressing integration early in the deal process, particularly around supply chain continuity and co-manufacturing/distributor relationships, Alexa helps position the business for a smooth transition post-closing.
As outside general counsel, Alexa structures and negotiates the commercial agreements that drive long-term value in consumer companies. She is a trusted advisor to her clients and draws on her relationships to help clients evaluate partnerships, opportunities, and prepare for the company’s next stage of growth. She stays involved beyond a single transaction, providing practical guidance as businesses scale, professionalize, and navigate change.
Alexa also advises clients in highly regulated consumer categories, including cannabis and CBD. She is recognized by Chambers USA as an “Up and Coming” lawyer, serves on the board of Naturally Los Angeles, a trade organization focused on consumer-packaged goods and wellness, and is active in Women of ACG (Association of Corporate Growth), staying connected to founders, operators, and transaction professionals across the branded consumer ecosystem.
Publications
Publications
In Good Company
Partnering with Alliance for Children's Rights to Provide Adoption Services
November 7, 2024
Article
Why Private Equity is Eyeing the NFL – and Why It Matters
October 23, 2024
Corporate attorneys Eric Perlmutter-Gumbiner and Alexa Steinberg authored, "Why Private Equity is Eyeing the NFL – and Why It Matters" in Professional Sports and the Law. Excerpts: The recent surge in private equity (PE) interest in the NFL stems from the league’s decision in 2021 to allow PE investors to purchase up to a 10% stake in a team. For the first time, institutional investors now have access to one of the most valuable asset classes in professional sports—a privilege previously reserved for individuals and small groups. This article explores how this investment opportunity benefits both PE investors and team owners, highlights the rapid rise in team valuations, and discusses potential challenges these new partnerships may present. It also speculates on the future impact of PE majority ownership and offers guidance to team owners on selecting the right outside counsel to navigate these evolving dynamics.
News
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