Steven Stein

Intellectual Property & Entertainment Litigation Partner Steve Stein shared his insights with Digiday on the intellectual property risks that OpenAI’s Sora 2 video generator poses to content creators.

Excerpts: 

Are they exploring whether they’re going to be able to fight this really aggressively if the app has used their IP without consent? Or do you think we’re going to see them increasingly work to get in on the revenue-sharing arrangements?

Rights holders are not going to just let this stand. The ways you can deal with this is by working with the AI companies or pursuing legal action against them. Sometimes, when you pursue legal action, that can lead to a deal being reached. But if you’re a content creator or a rights holder, are you going to license your content to AI systems? And if so, what’s the scope of that license? And it’s also possible that if the content is being used, you might want to be paid for those uses.

And I think a lot of AI companies, they’re rushing to the market, and many of them are asking for forgiveness and not permission. But ultimately, I think there’s a good chance you’re going to see legal claims. The potential liability is hard to fathom because every time there’s a use that infringes a copyright, it could lead to substantial damages, attorneys fees, etc.