Elizabeth (Liz) Sbardellati works closely with branded consumer products companies on a wide array of issues ranging from trademark prosecution and enforcement, growth strategy, and manufacturing and distribution agreements, to licensing and collaboration deals. She is head of Greenberg Glusker’s Trademark Protection & Enforcement Group.
Liz's practice includes performing clearance and due diligence in connection with trademarks and copyrights. She is also adept at developing and executing strategies for brand enforcement, and negotiating deals in connection with the monetization of her clients' brands through the acquisition, sale, and licensing of intellectual property.
Liz partners with her clients to enforce their intellectual property rights and defend disputes related to intellectual property infringement before the Trademark Trial and Appeal Board and in Federal Court.
Her practice also includes preparing and negotiating celebrity and influencer endorsement deals, brand collaboration agreements, and creator agreements.
She advises companies across a wide range of industries, including food and beverage, video games, beauty and personal care, apparel, and home goods. Her passion lies in advising and supporting women-owned, led, and founded brands.
Liz has proven to be a prominent leader both within and beyond her firm. In addition to leading the Trademark Protection & Enforcement Group, Liz chairs associate recruiting, including running the firm’s summer associate program and serves on the firm’s diversity committee. She values training and mentorship and recently overhauled the firm’s mentorship program to ensure active engagement with and opportunity for associates as they progress in their careers. Outside of the firm, Liz serves on the board of directors of Beauty Bus Foundation and supports Women Founders Network.
Publications
Article
A Rose by Any Other Name? The Perils of Personal Names as Brand Names
March 5, 2026
Article
5 Lessons We Learned In Our Business Development Efforts
October 19, 2023
Partners Kelly Raney and Elizabeth Sbardellati published the article, "5 Lessons We Learned In Our Business Development Efforts", to Lady Justice - A Publication of the Primerus Women Lawyers Section. Excerpts: Business development and marketing often feels like a Sisyphean task. In many ways it is. It’s certainly never complete and there’s always more that can be done. But, regardless of the never-ending nature of the work, it’s not futile and best viewed with a positive mindset. It is an opportunity to meet new people, to explore new strengths, and to identify (and improve) weaknesses. Importantly, it is also an opportunity to build a trusted and lasting client base that helps create financial independence. Like most things, there is no one way to market and finding the “right way” for you is a matter of trial and error. We each began our careers as general commercial litigators. We met when Kelly joined Greenberg Glusker in her fourth year of practice and we were both staffed on a grueling piece of litigation. Long days and late nights working together led to a friendship that has long outlasted that now seemingly ancient litigation matter. Read the full article here.
News
Events
Community
William O. Douglas Award Dinner | Public Counsel
April 29, 20265:30 PM PT
Beverly Hills, CA
Brian E. Moskal, Elizabeth M. Sbardellati, Chad R. Fitzgerald, Vish Mohan, Morgan Yang, and Bryce Lourié
Community
California Spirit | American Cancer Society
October 19, 20253:00 PM – 7:00 PM PT
Fox Studios
Kelly M. Raney and Elizabeth M. Sbardellati