Intellectual property has become the most valuable asset of an increasing number of businesses, especially those in the creative-driven economy of Los Angeles. Because of the ever-evolving nature of the technology that allows businesses to create and exploit their IP, not to mention the law’s constant attempt to keep pace, it is also one of the most difficult areas of law for businesses to understand. With over 50 years of experience, Greenberg Glusker has long been a leader in the field of IP. Our attorneys have extensive experience in intellectual property law, from the common to the cutting edge. We have advised both emerging companies and industry leaders in numerous IP-driven industries, including Entertainment, Video Games, Software, Fashion, Beauty Care, Toys, Medical Devices, Furniture, and Food/Beverage/Restaurants. Our attorneys pride themselves on applying a common sense approach to their clients’ matters, taking into account both legal and practical considerations. Our goal is to provide intelligible explanations and advice on complex intellectual property issues so that our clients can focus on what they do best: running and expanding their businesses. For more details on the specific types of IP issues we regularly handle, as well as a summary of representative matters with respect to each issue, please click on any of the following links: Copyright Protection & Enforcement Trademark Protection & Enforcement IP Transactions: Licensing, Acquisitions & Dispositions Online Compliance & Enforcement Clearance & Due Diligence Websites, Domain Names & Privacy Contests & Sweepstakes For more information, please contact Jesse Saivar.