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We have a long history of understanding the importance of building and protecting a brand. From domestic to international. From brick-and-mortar to e-comm. And from deal to done deal.

Clients large and small, with businesses reaching far and wide, know that Greenberg Glusker has LA covered like no one else can.

Greenberg Glusker's Branded Consumer Products Group actively partners with middle-market branded consumer products companies in the following industries:

Our deep sector expertise allows us to serve as true outside corporate counsel and provide our clients with strategic and practical advice on issues such as:

  • Celebrity spokesperson agreements
  • Cybersecurity and privacy
  • Domestic and International distribution agreements
  • Employment
  • Entity formation and relations between owners
  • Environmental
  • Finance
  • Intellectual property protection and licensing
  • Joint venture agreements
  • "Knock off" litigation
  • Litigation and creditors’ rights
  • Manufacturing and supply agreements
  • Mergers and acquisitions
  • Product development and distribution
  • Product recalls
  • Real estate
  • Sponsorships
  • Tax and pre-transaction planning
  • Turnarounds, Workouts, Restructuring & Distressed M&A

Greenberg Glusker's long history of representing some of the most well-known celebrities and entertainment companies in the world has uniquely positioned us to understand the importance of building and protecting a brand. As companies are looking to stand out in the increasingly competitive consumer and retail sectors, we are able to leverage this expertise to help our clients with strategic partnerships, joint ventures, and endorsement and licensing deals.

Drawing on our long-standing presence in the real estate community and our burgeoning emerging technology and new media practice group, we are able to both assist brick and mortar clients with issues facing their retail locations such as permitting, leasing and acquisitions and help our clients navigate the rapidly evolving world of e-commerce, data privacy, and advertising.

Although consumer products companies face new challenges created by emerging markets, retail consolidation, and complex consumer behavior, our track record of assisting clients with successful exits is evidence of the tremendous growth that accompanies these challenges.

Our practice group’s strong ties to the local business and deal community allow us to provide our clients with access and introductions to other critical partners at all stages of a company’s lifecycle. In addition, our involvement in the World Law Group and Primerus, international organizations of affiliated law firms, allows us to efficiently and expeditiously service our client’s needs in the global marketplace.