Emerging Local Industry

Whether coined “Silicon Beach” or the nickname du jour, Los Angeles has stepped out from the shadow of Silicon Valley and has established itself as a hotbed of technological innovation. Greenberg Glusker’s Emerging Technology and Media practice group has become an important presence in this burgeoning ecosystem and has established itself as a leading local alternative to Silicon Valley law firms.

From Idea to Exit

As a full service law firm, we advise founders and management teams at every stage of growth, from corporate structuring, IP strategies and protection and employment matters, to seed and venture capital financings, strategic alliances and exit transactions. Locally based and medium sized, we are flexible enough to work within an emerging company’s financial framework and close enough to toast your next big exit transaction.

Uniquely Los Angeles

We aren’t just tech attorneys. Greenberg Glusker’s decades of experience as an entertainment powerhouse makes us uniquely positioned to advise emerging companies that are innovating at the intersection of entertainment and technology. While other traditional entertainment firms have focused solely on “Old Hollywood” deals, our full service nature has allowed us to apply our intellectual property, technology and corporate knowledge base to a variety of cutting edge media deals. Whether you’re negotiating a talent agreement with a YouTube sensation or giving sweat equity to a pop star for tweeting your product to legions of followers, our entertainment experience and relationships make us an ideal choice for your emerging company.

Part of the Ecosystem

We pride ourselves on not only serving this burgeoning community, but being a part of it. We’ve established a close partnership with Venice startup accelerator, and are involved with local organizations and events such as the UCLA VC Fund, the SoCal Angel Investor Summit and Silicon Beach Fest. We are invested in the continued success of the Los Angeles tech community so we support the organizations that are helping it grow.

We Get It

We understand the unique position of early stage companies. We use your products. We understand your financial constraints. We know you need us to check our iPhones as much as you do. Most importantly, we recognize that you care more about your lawyer closing a deal than being able to claim meaningless legal victories against opposing counsel. We see ourselves as a member of your team, not just your outside attorney.