PRINT

Emerging Local Industry

Whether coined “Silicon Beach” or the nickname du jour, Los Angeles has stepped out from the shadow of Silicon Valley and has established itself as a hotbed of technological innovation. Greenberg Glusker’s Emerging Technology and Media practice group has become an important presence in this burgeoning ecosystem and has established itself as a leading local alternative to Silicon Valley law firms.

From Idea to Exit

As a full-service law firm, we advise founders and management teams at every stage of growth, from corporate structuring, IP strategies and protection and employment matters, to seed and venture capital financings, strategic alliances and exit transactions. Locally based and medium-sized, we are flexible enough to work within an emerging company’s financial framework and close enough to toast your next big exit transaction.

Uniquely Los Angeles

We aren’t just tech attorneys. Greenberg Glusker’s decades of experience as an entertainment powerhouse makes us uniquely positioned to advise emerging companies that are innovating at the intersection of entertainment and technology. While other traditional entertainment firms have focused solely on “Old Hollywood” deals, our full-service nature has allowed us to apply our intellectual property, technology and corporate knowledge base to a variety of cutting-edge media deals. Whether you’re negotiating a talent agreement with a YouTube sensation or giving sweat equity to a pop star for tweeting your product to legions of followers, our entertainment experience and relationships make us an ideal choice for your emerging company.

We Get It

We understand the unique position of early-stage companies. We use your products. We understand your financial constraints. We know you need us to check our iPhones as much as you do. Most importantly, we recognize that you care more about your lawyer closing a deal than being able to claim meaningless legal victories against opposing counsel. We see ourselves as a member of your team, not just your outside attorney.

Our pulse is on emerging industries and technologies. From video games, streaming and esports to non-fungible tokens (NFT's), we quickly come up to speed on products, services, and other disruptive innovations.

In addition, we pride ourselves in supporting organizations where these ideas are accelerated, which has included Women Founders Network, Amplify.LA, Startup Boost, UCLA VC Fund, SoCal Angel Investor Summit and Silicon Beach Fest.