Greenberg Glusker Represented SKIMS in Underwear Deal with the NBAOctober 31, 2023 – Press Release
Greenberg Glusker is proud to announce its involvement in the partnership between SKIMS, the globally renowned shapewear brand co-founded by Kim Kardashian, and the National Basketball Association (NBA). The deal will see SKIMS become the official underwear partner for the NBA, WNBA, and USA Basketball.
Elizabeth Sbardellati, Intellectual Property and Branded Consumer Goods Partner at Greenberg Glusker who led the negotiations for the deal, expressed her excitement, stating, "It was an incredible experience to be part of this historic partnership between SKIMS and the NBA. The convergence of fashion and sports in this collaboration is truly groundbreaking, and I am thrilled to have played a role in bringing it to fruition."
The partnership will not only outfit NBA athletes with SKIMS products but will also introduce the brand in "unexpected ways" at key events, including the NBA All-Star and the NBA In-Season Tournament. SKIMS' partnership with the NBA is not the brand's first venture into sports. The shapewear brand previously served as the official underwear supplier of the U.S. Olympic Team during the Tokyo Summer 2021 Olympics, in which Greenberg Glusker also represented SKIMS in the licensing deal.
In addition to Elizabeth, Chair and Partner of the firm's Intellectual Property and Technology Group, Jesse Saivar, was involved in the deal. Greenberg Glusker has assisted SKIMS with forming the entity, each fundraising round since inception, high-stakes disputes, high-profile public relations issues, intellectual property, employment and more.