Could a Surge in Trademark Applications Delay Your Food or Beverage Business Launch?

July 28, 2021Article

Natasha Shabani, attorney in Greenberg Glusker’s Intellectual Property & Technology Group, shared tips with IPWatchdog for food and beverage businesses as they navigate filing trademarks with an overwhelmed USPTO. The number of applications the USPTO has been receiving surged to unprecedented levels causing processing times to be around 5 to 7 months for initial review. Natasha recommends filing a backup application with a second choice in name so that businesses don't have to start the process over if they face an obstacle with their first choice.

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