Bob Baradaran

Managing Partner
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Greenberg Glusker’s Bob Baradaran Shares What’s Ahead for LA Real Estate and His Firm

September 20, 2021Media Mention
Los Angeles Business Journal

Managing Partner, Bob Baradaran, spoke with Los Angeles Business Journal regarding Greenberg Glusker's banner year, the deals that he has negotiated, and the state of the hospitality industry. Bob attributes much of the success to the firm's close-knit culture, which gave them the ability to work from anywhere to meet the needs of clients. Bob plans to continue to empower the next generation of leaders so they feel that they have a role in developing the future of the firm.


"A strength of our firm is our very strong, close-knit culture and our flexibility, our ability to work from anywhere to meet our client’s needs, which obviously helped with the move to remote work."

"We had a banner year, and this year, I expect even better; it may be one of the best years in the firm’s history. I think that’s generally true for law firms as there’s a lot of demand for legal work right now."

"The most recent one was the agreement for One Beverly Hills, a multibillion-dollar residential, hospitality and retail development (from Foster & Partners) on the corner of Wilshire and Santa Monica. What was challenging and noteworthy about that engagement was that we were able to negotiate one of the most lucrative, if not the most lucrative, public benefits package anywhere in the country for the benefit of the city. The deal was very lucrative to the city because it will receive approximately $2 billion in direct public benefit over 30 years."

"Beverly Hills is very luxury rich — it’s an ultra-luxury location. A lot of people are looking to locate their hotels and retail operations here, and it attracts the best from all over the world."

"At the end of the day, the success of a law firm boils down to how talented your workforce is. You’re not distributing goods, you’re not a manufacturer; your service is your workforce. So, it’s a priority for us to not only develop a strong culture but to empower our next generation of leaders, so they feel they have a hand in developing it."

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