Eco-Friendly Marketing Claims Face Scrutiny by State Lawmakers
In today's eco-conscious world, consumers are showing a growing preference for environmentally responsible companies. In a recent Bloomberg article, I spoke with staff correspondent Brenna Goth to discuss the importance of companies being truthful and cautious when making environmental benefit claims in their marketing efforts. My quotes are featured below.
Policymakers’ interest in green marketing claims is growing as consumers increasingly want to choose companies that are environmentally responsible, said Sedina Banks, a partner in the environmental group of Greenberg Glusker Fields Claman & Machtinger LLP. New corporate disclosure and transparency requirements will likely lead to more greenwashing litigation brought by the government and private parties, she said.
“Overall, companies just have to be careful for not overstating the environmental benefit, and really, I would err on being more cautious when making these claims,” Banks said.